SER（Sino Equipment & Refractory） is a technology-oriented company wholly owned by SFR (Sino Foundry Refractory), specializing in the developing and manufacturing of thermal equipment and work lining materials for metal casting industries. With a well-trained and diversified team of R&D engineers and manufacturing experts, we are committed to providing our customers with the best products and services. Relying on SFR, one of the most outstanding refractory manufacturers in China, our equipment engineers and material researchers can go deep into customers' sites to develop customized products and services to meet their particularly requirements. This ensures the maximum service life and performance of our products to meet our customers' needs. Based on the latest demands of Chinese aluminum casting industries for equipment and refractory materials, we innovate and develop the most advanced engineering technologies through the long-term technical sharing and collaboration with a number of well-known international equipment and material manufacturers, while collaborating with many renowned domestic academic institutions and research institutes such as Central South University, Shanghai University and the Chinese Academy of Sciences etc., Adhering to the core development philosophy of "Quality, Efficiency and Low consumption," we are committed to promoting energy conservation and emission reduction through technological innovation. Our goal is to provide our customers with intelligent, reliable, energy-efficient and environmentally friendly equipment as well as lining materials for non-ferrous alloy casting industries.

The advent of SER has broken the previous dependency on foreign companies for core equipment and materials in the aluminum casting industry. 
By manufacturing products that meet or exceed world-class standards, we have the confidence to serve the rapidly growing Chinese metal casting market successfully and generating significant economic and social benefits.

SER boasts a team of highly skilled technical experts with nearly 20 years of experience in equipment design, electrical control, material structure design, and other specialties. By effectively integrating their respective technical expertise, we are committed to developing innovative, intelligent, and environmentally friendly technologies, materials, processes, and equipment. This has resulted in a unique design style and expertise within the equipment manufacturing industry.

In the aluminum and copper alloy industry, we provide comprehensive solutions covering the entire process from liquid metal transfer, refining, to casting. This encompasses the entire thermal process route of melting and casting, with a range of technically advanced and reliable products available at each process node for our customers to choose from. Our commitment to continuously pursuing perfection in every detail is reflected in the high-quality products we offer. We exercise strict control over the entire product lifecycle, from design to production, testing, and delivery, striving to make each product a work of art. Extending equipment lifespan, energy conservation, efficiency, and enhancing user convenience have always been the relentless pursuits of all our employees.